Wynwood Attracts Florida’s First Industrial Design College

Miami’s Wynwood neighborhood, already a hub for artists, technologists and other creatives, will soon be the home of the new Miami College of Design.

It’s the vision of Walter Bender and Franco Lodato, experts in industrial design. The co-founders broke ground last month on the-state-of-the-art educational facility, which will be Florida’s first accredited college focused solely on industrial design, they said. The state-licensed associate and bachelor of science curricula will focus on a mentorship model and nature-inspired design methodologies. Selected students will be able to attend on generous scholarships provided by Bender and Lodato’s  IAM (Industrial Arts and Method) Foundation via donors and corporations. Lodato and Bender are aiming to open the college next fall.

“Ideas are cheap but knowing how to take an idea and make it into a product is rare,” said Bender, a longtime senior research scientist at the Massachusetts Institute of Technology who also co-founded the nonprofit One Laptop Per Child. “Miami has become a hotbed of ideas. It’s young, it’s vibrant, what we want to do is add to that.”

The new college will be officially announced Wednesday by Miami Mayor Tomás Regalado, along with Bender and Lodato, to kick off the Masters of Tomorrow Summit, a conference bringing together design thinkers from around the world. The conference line-up, curated in partnership with the IAM Foundation, includes talks on virtual reality in film, using big data in climate change research, wearable fashion, smart luggage, incorporating “mindfulness” in design and other topics and ends with a free concert behind The LAB Miami.

The Miami College of Design will seek to advance the integration of design, science and engineering by taking students through a design process, exploring new approaches and solutions.

“The aim is human-centered and nature-inspired design that enhances the human experience, and our approach will be unconventional,” said Lodato, who previously headed design at Motorola and was a director at VSN Mobil Technologies in South Florida, among other roles, and has been collaborating with Bender on various projects for two decades.

Lodato pioneered “bionics,” the theory and practice of nature-inspired design. He has served as Master Innovator of wearable technologies for Google-Motorola and he led design for Herman Miller and Pininfarina. He holds 71 patents including one for the precursor of Gillette’s Mach3, and he has also consulted for Dupont, Coca-Cola, Ferrari-Maserati, Boeing and others.

Bender, president of the IAM Foundation, is also founder of the nonprofit Sugar Labs, a collaborative learning platform, and co-founder of One Laptop Per Child, which innovated distribution of laptops in third-world countries. He headed the MIT Media Lab and founded the MIT News in the Future Consortium, which helped launch the era of digital news.

Rendering shows the front of the Miami College of Design under construction in Wynwood

Rendering shows the front of the Miami College of Design under construction in Wynwood

About 18 months ago Lodato and Bender embarked on this college, acquiring the property and applying for a state license. The new building, designed by architect Fred Nagler of Pompano Beach, is under construction at 26 NE 25th St. They took off the front and rear of the two-story warehouse and expanded it, and are adding a third floor and rooftop garden as a social space, Lodato said. While the school is being constructed, the IAM Foundation will be doing workshops and seminars at The LAB Miami and other venues.

The curricula will be based on Bender and Lodato’s apprenticeship-driven education model that has close ties to industry. It will be project-based, and each student will work on a few projects hand in hand with professionals from the field who become their mentors.

“One of our goals in our model is that the students will be on 90 percent scholarships funded by industry. We already have raised funding for the first cohort of students. We really want students to focus on learning 100 percent, not on how they will pay for it. The work they do will be valuable for the industry,” Lodato said.

Miami is a natural location for the new school, they said.

“There is clearly an energy here but there is not a lot of history in the space in Miami. That means there is not a lot of rigid thinking – there is a lot more openness to ideas and new approaches,” said Bender. “It is a great opportunity for a vibrant, young community and at the same time the world has really opened up to this idea of entrepreneurship, of making, of doing. It’s the time. It’s the right time to be doing this.”


Source: Miami Herald

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